Velleman Group nv

Your reliable and involved partner for DIY and electronics

About

50+

years of expertise

17.500 m2

warehouse space

8 000+

SKU’s in 16 categories

50+

jaar expertise

17.500 m2

magazijnruimte

8 000+

SKU's in 16 categorieën

50+

ans d’expertise

17 500 m2

surface d’entrepôt

8 000+

références dans 16 catégories

Velleman Group nv

Your reliable and involved partner for DIY and electronics

Founded in 1974, Velleman Group is a leading Belgian wholesaler with over 50 years of experience in DIY and electronics.

What started with Velleman Kits has grown into a versatile portfolio of 8.000+ products in 16 categories, sold over in over 80 countries.

Our brands

Our services

From product to customer

Accessible products

Accessible products

Velleman has been a trusted partner for DIY and electronics stores for decades. Our offering includes a wide selection of electrical materials, tools, Christmas lighting, smart home & garden solutions and electronic kits.

With a strong focus on compliance, ease of use and own brands, we provide retailers and distributors with a complete and relevant package to optimally serve their customers.

EU compliance

Our carefully selected product ranges comply with all EU standards on safety, environment and consumer protection.

We provide CE markings, technical documentation and conformity assessments.

Local sourcing offices

Thanks to our sourcing offices in China and Hong Kong, we can purchase new products quickly and efficiently, whether on our own initiative or at the customer’s request.

These products are supplied under one of our own brands or as private label.

Reliable in-house brands

Our 9 in-house brands, each with its own unique focus and offering from bestsellers to niche products, serve both DIY enthusiasts and professional end users.

In addition, a carefully selected range of A-brands complements our extensive assortment.

Retail activities

Retail activities

Our retail approach combines data with simplicity: we translate market insights into displays, shelf concepts and pallet promotions that instantly drive sales.

Customers benefit from one dedicated contact and a fast, hassle-free ordering process. This is how we make a difference: visibility in-store and efficiency behind the scenes.

Displays & pallet promotions

Based on sales data, we create anoptimized assortment perfectly aligned with market demand.

Our displays, shelf concepts and pallet promotions drive fast turnover and impulse buying, delivering immediate results. These ready-to-go solutions ensure maximum visibility with minimal effort on the shop floor.

Easy ordering

Ordering is quick and seamless via our user-friendly portal, with smooth EDI- and REST API-integrations tailored to your processes.

We also apply a low MOQ, so you can order anything from smaller volumes to pallet quantities or full containers.

Personal contact

A dedicated contact who knows your business, responds quickly and proactively thinks along with you.

Direct, tailored advice and support to help you maximize every sales opportunity together with us.

Digital solutions

Digital solutions

With our digital solutions, customers thrive in a rapidly evolving digital retail landscape.

Thanks to integrations and dropshipping, products are always visible, available, and ready to sell on relevant webshops and marketplaces. This way, you focus on sales, while we ensure smooth digital processes and flawless logistics.

Webshop integration

Automated transactions make the process smooth and error-free: from orderplacement and confirmation to delivery and invoicing.

With our data feeds and product content, you always have up-to-date product information, prices, and stock levels, directly integrated into your system.

Dropshipping

Our dropshipping service delivers quickly and directly to your end customer.

You focus on sales, while we take care of inventory management and logistics.

Maximum visibility

We optimize product content for both webshops and marketplaces with clear descriptions, engaging visuals, consistent specifications and targeted advertising.

This way, we increase visibility, conversion and brand experience throughout the entire sales process.

Involved partner

Involved partner

At Velleman, reliability and involvement are the heart of everything
we do. As an involved partner, we actively think along with our clients, ensuring timely delivery and transparent communication.

Through our personal approach and efficient logistics, we build lasting trust and long-term partnerships.

Reliable

We offer low minimum order quantities, fast delivery and dependable service.
We deliver on our promises, with consistent quality at every step.

Tailored support

Not a standard helpdesk, but a dedicated team of specialists who think proactively with you. We provide targeted product suggestions, strengthen your assortment and help you maximize sales, both online and offline, always with a focus on results.

Transparent communication

We believe in transparent communication: clear, honest and proactive. No surprises!

Accessible products

With a strong focus on compliance, ease of use and own brands, we provide retailers and distributors with a complete and relevant package to optimally serve their customers.